A personalised URL, or PURL, is a customised web page with a unique address for each customer on your list and is a great direct marketing tool. By incorporating PURLs into your direct mail and other communications campaigns, you'll link the impact power of your messaging with the ease of response of the internet, helping you convert more direct mail recipients into qualified prospects and valued customers.

PURLs give you the power to:

• Enhance marketing campaigns and messaging
• Track customer activity and preference
• Measure campaign successes
• Gather and update key customer data

Target Smart links the impact power of personalised digital print with the interactive capabilities of the internet and mobile communication.

Personalisation techniques allow us to customise each and every document, web page, e-mail, and image to cut through the clutter and grab the attention of your customer. This allows you to improve on your direct mail results, provide relevant content in response to your clients' preferences and engage responders in meaningful 1:1 dialogue.

More importantly, quickly convert the high quality sales leads into revenue and improve and measure your Return on Investment.

Asif Choudry is Sales and Marketing Director of Resource, a creative, print and mailing services provider based in Leeds. Asif is an experienced marketer with over 15 years experience in managing customer communications, which are designed to deliver sales results.

Asif will show you how to harness the power of personalised direct mail with the interactive capabilities of the Internet. PURLs (Personalised URLs) will enable you to convert more direct mail recipients into qualified prospects and valued customers.